/* === Blueprint Engine — Reset === */
*,*::before,*::after{box-sizing:border-box}
html,body{margin:0;padding:0}
img,svg,video{max-width:100%;height:auto;display:block}
button,input,textarea,select{font:inherit;color:inherit}
button{cursor:pointer;border:0;background:none}
a{color:inherit;text-decoration:none}
ul,ol{list-style:none;margin:0;padding:0}
h1,h2,h3,h4,p{margin:0}
:root{color-scheme:light}

/* === Blueprint Engine — Design Tokens (Warm Lifestyle) === */
:root{
  --shulu-bg:#fdfaf6;
  --shulu-surface:#f5ede2;
  --shulu-text:#3d2c1e;
  --shulu-muted:#8a7866;
  --shulu-primary:#c97b4a;
  --shulu-primary-fg:#fdfaf6;
  --shulu-accent:#7a8b5d;
  --shulu-border:#3d2c1e1a;
  --shulu-radius-sm:12px;
  --shulu-radius-md:20px;
  --shulu-radius-lg:32px;
  --shulu-radius-pill:999px;
  --shulu-shadow-sm:0 2px 8px rgba(61,44,30,0.04);
  --shulu-shadow-md:0 8px 24px rgba(201,123,74,0.10);
  --shulu-shadow-lg:0 24px 64px rgba(61,44,30,0.10);
  --shulu-section-y:128px;
  --shulu-section-y-mob:80px;
  --shulu-container:1200px;
  --shulu-font-h:"Geist", "Inter", system-ui, sans-serif;
  --shulu-font-b:"Inter", system-ui, sans-serif;
}

/* === Base typography & layout === */
body{
  font-family:var(--shulu-font-b);
  background:var(--shulu-bg);
  color:var(--shulu-text);
  font-size:17px;
  line-height:1.65;
  -webkit-font-smoothing:antialiased;
  text-rendering:optimizeLegibility;
}
.shulu-container{max-width:var(--shulu-container);margin:0 auto;padding:0 24px}
.shulu-section{padding:var(--shulu-section-y) 0}
.shulu-section--alt{background:var(--shulu-surface)}
.shulu-pad-y-lg{padding-top:calc(var(--shulu-section-y) + 16px);padding-bottom:var(--shulu-section-y)}
.shulu-h1{
  font-family:var(--shulu-font-h);
  font-weight:600;
  font-size:clamp(40px, 5.5vw, 68px);
  line-height:1.05;
  letter-spacing:-0.02em;
  color:var(--shulu-text);
  max-width:18ch;
}
.shulu-h1--display{font-size:clamp(44px, 6vw, 80px);max-width:24ch;margin-inline:auto}
.shulu-h1--editorial{font-family:var(--shulu-font-h);font-weight:500;letter-spacing:-0.01em}
.shulu-h2{
  font-family:var(--shulu-font-h);
  font-weight:600;
  font-size:clamp(28px, 3.4vw, 44px);
  line-height:1.15;
  letter-spacing:-0.015em;
  color:var(--shulu-text);
}
.shulu-section__head{margin-bottom:48px;text-align:center;max-width:720px;margin-inline:auto}



/* === Blueprint: B2B SaaS === */
.shulu-section--metrics{padding:32px 0;background:var(--shulu-surface);border-block:1px solid var(--shulu-border)}
.shulu-metrics{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;align-items:end}
.shulu-metric{text-align:center}
.shulu-metric__value{font-family:var(--shulu-font-h);font-weight:800;font-size:clamp(36px,4.4vw,56px);line-height:1;letter-spacing:-0.02em;color:var(--shulu-text)}
.shulu-metric__label{margin-top:8px;font-size:13px;color:var(--shulu-muted);text-transform:uppercase;letter-spacing:0.08em}
.shulu-section--cta{background:var(--shulu-primary);color:var(--shulu-primary-fg);text-align:center}
.shulu-section--cta .shulu-h2,.shulu-section--cta .shulu-cta__sub{color:var(--shulu-primary-fg)}
.shulu-cta{max-width:720px;margin:0 auto}
.shulu-cta__sub{font-size:18px;margin-top:12px;color:var(--shulu-primary-fg);opacity:.85}
.shulu-cta .shulu-btn{margin-top:28px}
.shulu-about{max-width:760px}
.shulu-about__body{font-size:19px;line-height:1.7;color:var(--shulu-text);margin-top:16px}
.shulu-section--form{background:var(--shulu-surface)}
.shulu-form-wrap{max-width:640px;margin:0 auto}
.shulu-form-wrap__sub{color:var(--shulu-muted);margin-top:8px;margin-bottom:32px}



/* === Hero: Split Text + Visual === */
.shulu-hero{position:relative;overflow:hidden}
.shulu-hero__eyebrow{display:inline-block;font-size:12px;font-weight:600;letter-spacing:0.12em;text-transform:uppercase;color:var(--shulu-accent);padding:6px 14px;border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-pill);margin-bottom:20px}
.shulu-hero__sub{margin-top:20px;font-size:19px;line-height:1.6;color:var(--shulu-muted);max-width:52ch}
.shulu-hero__sub--center{margin-inline:auto;text-align:center}
.shulu-hero__sub--lead{font-size:22px;line-height:1.5;color:var(--shulu-text);max-width:60ch}
.shulu-hero__ctas{margin-top:32px;display:flex;gap:14px;flex-wrap:wrap}
.shulu-hero__ctas--center{justify-content:center}

/* Split (text + visual) */
.shulu-grid--hero{display:grid;grid-template-columns:1.05fr 1fr;gap:64px;align-items:center}
.shulu-hero__text{min-width:0}
.shulu-hero__visual{min-width:0}

/* Centered */
.shulu-hero__center{text-align:center;max-width:920px;margin:0 auto}
.shulu-hero__visual--wide{margin-top:56px}

/* Dashboard */
.shulu-hero__stack{display:grid;gap:48px}
.shulu-hero__head{text-align:center;max-width:780px;margin:0 auto}

/* Cover — full-bleed photo / branded variant */
.shulu-hero--cover{position:relative;min-height:80vh;display:grid;align-items:center}
.shulu-hero--cover.shulu-hero--has-cover{color:#fff}
.shulu-hero__cover-bg{position:absolute;inset:0;z-index:0;overflow:hidden}
.shulu-hero__cover-bg img{width:100%;height:100%;object-fit:cover}
/* Stronger overlay so H1 stays readable on light/blurred art */
.shulu-hero__cover-bg::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg, rgba(0,0,0,0.45), rgba(0,0,0,0.78));pointer-events:none}
.shulu-hero__cover-content{position:relative;z-index:2;max-width:880px;padding:120px 24px}
.shulu-hero--has-cover .shulu-h1{color:#fff;max-width:22ch;text-shadow:0 2px 24px rgba(0,0,0,0.45)}
.shulu-hero--has-cover .shulu-hero__sub--lead{color:rgba(255,255,255,0.94)}

/* Cover — side-card variant (used when the visual is a card, not a photo).
   Text on the left, card on the right. NO absolute positioning over text. */
.shulu-hero--has-card{min-height:auto;padding:96px 0 72px;background:var(--shulu-bg);color:var(--shulu-text)}
.shulu-hero--has-card .shulu-h1{color:var(--shulu-text);max-width:22ch;text-shadow:none}
.shulu-hero--has-card .shulu-hero__sub--lead{color:var(--shulu-muted)}
.shulu-hero__cover-split{display:grid;grid-template-columns:1.05fr 1fr;gap:64px;align-items:center}
.shulu-hero__cover-split .shulu-hero__text{min-width:0;position:relative;z-index:2}
.shulu-hero__cover-split .shulu-hero__card{min-width:0;position:relative;z-index:1}
.shulu-hero__cover-split .shulu-hero__card .shulu-visual{margin:0}
@media (max-width:880px){
  .shulu-hero__cover-split{grid-template-columns:1fr;gap:40px}
  .shulu-hero__cover-split .shulu-hero__card{order:2}
}


/* === Components === */
/* Nav */
.shulu-nav{position:sticky;top:0;z-index:50;background:rgba(255,255,255,0.85);backdrop-filter:saturate(140%) blur(10px);border-bottom:1px solid var(--shulu-border)}
.shulu-nav__inner{display:flex;align-items:center;justify-content:space-between;gap:32px;height:72px}
.shulu-nav__brand{display:flex;align-items:center;gap:10px;font-family:var(--shulu-font-h);font-weight:700;font-size:18px;letter-spacing:-0.01em}
.shulu-nav__links{display:flex;align-items:center;gap:28px;margin-left:auto;margin-right:24px}
.shulu-nav__link{font-size:15px;color:var(--shulu-muted);transition:color .15s}
.shulu-nav__link:hover{color:var(--shulu-text)}
.shulu-nav__cta{flex:none}
.shulu-nav__toggle{display:none;width:40px;height:40px;flex-direction:column;justify-content:center;align-items:center;gap:5px}
.shulu-nav__toggle span{display:block;width:22px;height:2px;background:var(--shulu-text);transition:transform .2s}

/* Buttons */
.shulu-btn{display:inline-flex;align-items:center;gap:8px;padding:12px 22px;font-weight:600;font-size:15px;border-radius:var(--shulu-radius-pill);transition:transform .15s ease, box-shadow .15s ease, background .15s ease}
.shulu-btn--lg{padding:16px 28px;font-size:16px}
.shulu-btn--sm{padding:8px 16px;font-size:14px}
.shulu-btn--primary{background:var(--shulu-primary);color:var(--shulu-primary-fg)}
.shulu-btn--primary:hover{transform:translateY(-1px);box-shadow:var(--shulu-shadow-md)}
.shulu-btn--ghost{background:transparent;color:var(--shulu-text);border:1px solid var(--shulu-border)}
.shulu-btn--ghost:hover{background:var(--shulu-surface)}

/* Grids */
.shulu-grid{display:grid;gap:24px}
.shulu-grid--3{grid-template-columns:repeat(3,1fr)}
.shulu-grid--4{grid-template-columns:repeat(4,1fr)}

/* Cards */
.shulu-card{padding:32px;border-radius:var(--shulu-radius-md);background:var(--shulu-surface);box-shadow:var(--shulu-shadow-md);border:1px solid transparent;transition:transform .2s ease, box-shadow .2s ease}
.shulu-card:hover{transform:translateY(-3px);box-shadow:var(--shulu-shadow-lg)}
.shulu-card__icon{width:44px;height:44px;display:inline-flex;align-items:center;justify-content:center;border-radius:var(--shulu-radius-sm);background:color-mix(in srgb, var(--shulu-primary) 12%, transparent);color:var(--shulu-primary);margin-bottom:18px}
.shulu-card__icon svg{width:24px;height:24px}
.shulu-card__title{font-family:var(--shulu-font-h);font-weight:700;font-size:18px;line-height:1.3;margin-bottom:8px}
.shulu-card__desc{font-size:15px;color:var(--shulu-muted);line-height:1.6}

/* Testimonials */
.shulu-testimonial__quote{font-family:var(--shulu-font-h);font-size:18px;line-height:1.55;color:var(--shulu-text);margin-bottom:24px}
.shulu-testimonial__cite{display:flex;align-items:center;gap:14px}
.shulu-testimonial__avatar{width:56px;height:56px;border-radius:50%;background:var(--shulu-surface);object-fit:cover;flex-shrink:0;display:block}
.shulu-testimonial__name{font-weight:600;font-size:14px}
.shulu-testimonial__role{font-size:13px;color:var(--shulu-muted)}

/* FAQ */
.shulu-faq{max-width:800px;margin:0 auto}
.shulu-faq__heading{margin-bottom:32px;text-align:center}
.shulu-faq__list{display:grid;gap:8px}
.shulu-faq__item{border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-md);background:var(--shulu-bg);overflow:hidden}
.shulu-faq__item.is-open,.shulu-faq__item[open]{box-shadow:var(--shulu-shadow-sm)}
.shulu-faq__q{display:flex;justify-content:space-between;align-items:center;padding:20px 24px;font-weight:600;font-size:16px;cursor:pointer;list-style:none;user-select:none}
.shulu-faq__q::-webkit-details-marker{display:none}
.shulu-faq__icon{width:28px;height:28px;border-radius:var(--shulu-radius-pill);background:var(--shulu-surface);display:inline-flex;align-items:center;justify-content:center;font-size:18px;line-height:1;font-weight:400;transition:transform .2s}
.shulu-faq__item.is-open .shulu-faq__icon,.shulu-faq__item[open] .shulu-faq__icon{transform:rotate(45deg)}
.shulu-faq__a{display:none;padding:0 24px 22px;color:var(--shulu-muted);font-size:15px;line-height:1.65}
.shulu-faq__item.is-open .shulu-faq__a,.shulu-faq__item[open] .shulu-faq__a{display:block}
.shulu-faq__a p{margin:0}

/* Form */
.shulu-form{display:grid;gap:18px}
.shulu-form__row{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.shulu-form__field{display:grid;gap:8px}
.shulu-form__label{font-size:13px;font-weight:600;color:var(--shulu-muted);text-transform:uppercase;letter-spacing:0.06em}
.shulu-form__input{padding:14px 16px;border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-sm);background:var(--shulu-bg);color:var(--shulu-text);font-size:15px;width:100%;transition:border-color .15s}
.shulu-form__input:focus{outline:none;border-color:var(--shulu-primary)}
.shulu-form__submit{justify-self:start}
.shulu-form__msg{padding:14px 18px;border-radius:var(--shulu-radius-sm);font-size:14px;font-weight:500}
.shulu-form__msg--success{background:color-mix(in srgb, #16a34a 12%, transparent);color:#15803d}
.shulu-form__msg--error{background:color-mix(in srgb, #dc2626 12%, transparent);color:#b91c1c}

/* Footer */
.shulu-footer{background:var(--shulu-surface);border-top:1px solid var(--shulu-border);padding:64px 0 0}
.shulu-footer__grid{display:grid;grid-template-columns:1.4fr repeat(3,1fr);gap:48px;padding-bottom:48px}
.shulu-footer__brand{font-family:var(--shulu-font-h);font-weight:700;font-size:20px;margin-bottom:12px}
.shulu-footer__tagline{color:var(--shulu-muted);font-size:15px;line-height:1.55;max-width:36ch}
.shulu-footer__title{font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:0.08em;color:var(--shulu-text);margin-bottom:14px}
.shulu-footer__list{display:grid;gap:10px;font-size:14px;color:var(--shulu-muted)}
.shulu-footer__list a:hover{color:var(--shulu-text)}
.shulu-footer__bottom{border-top:1px solid var(--shulu-border);padding:24px 0;font-size:13px;color:var(--shulu-muted)}


/* === Visuals === */
.shulu-mock--dashboard{
  background:linear-gradient(180deg, #ffffff, #f6f7fb);
  border:1px solid var(--shulu-border);
  border-radius:var(--shulu-radius-lg);
  box-shadow:var(--shulu-shadow-lg);
  overflow:hidden;
  transform:translateY(0);
}
.shulu-mock__chrome{display:flex;gap:6px;padding:12px 14px;border-bottom:1px solid var(--shulu-border);background:rgba(0,0,0,0.02)}
.shulu-mock__chrome span{width:10px;height:10px;border-radius:50%;background:var(--shulu-border)}
.shulu-mock__body{padding:24px}
.shulu-mock__stats{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-bottom:24px}
.shulu-mock__stat{padding:16px;border-radius:var(--shulu-radius-md);background:var(--shulu-surface);border:1px solid var(--shulu-border)}
.shulu-mock__stat-v{font-family:var(--shulu-font-h);font-weight:700;font-size:24px;letter-spacing:-0.01em}
.shulu-mock__stat-l{font-size:11px;color:var(--shulu-muted);text-transform:uppercase;letter-spacing:0.08em;margin-top:4px}
.shulu-mock__chart{display:flex;align-items:flex-end;gap:6px;height:120px;padding:12px;background:var(--shulu-surface);border-radius:var(--shulu-radius-md);border:1px solid var(--shulu-border);margin-bottom:16px}
.shulu-mock__bar{flex:1;background:linear-gradient(180deg, var(--shulu-primary), var(--shulu-accent));border-radius:4px 4px 0 0;min-width:8px;opacity:.85}
.shulu-mock__rows{display:grid;gap:8px}
.shulu-mock__row{height:14px;background:var(--shulu-surface);border:1px solid var(--shulu-border);border-radius:6px}

.shulu-visual--service img,.shulu-visual--split img{width:100%;height:auto;border-radius:var(--shulu-radius-lg);box-shadow:var(--shulu-shadow-md);object-fit:cover;aspect-ratio:5/4}
.shulu-visual--split img{aspect-ratio:1/1}

.shulu-pgrid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}
.shulu-pgrid__item{display:grid;gap:8px}
.shulu-pgrid__item img{width:100%;border-radius:var(--shulu-radius-md);object-fit:cover;aspect-ratio:1/1}
.shulu-pgrid__cap{font-size:13px;color:var(--shulu-muted)}

.shulu-cover{position:relative;width:100%;height:100%;overflow:hidden;border-radius:var(--shulu-radius-lg)}
.shulu-cover img,.shulu-cover .shulu-cover__svg{width:100%;height:100%;object-fit:cover;display:block}
.shulu-cover--branded{aspect-ratio:16/10;min-height:280px}
.shulu-cover--branded .shulu-cover__veil{position:absolute;inset:0;background:linear-gradient(180deg, rgba(0,0,0,0) 40%, rgba(0,0,0,0.35) 100%)}

/* Branded growth/analytics card (replaces stock landscape on agency/saas) */
.shulu-visual--abstract{position:relative;border-radius:var(--shulu-radius-lg);overflow:visible;aspect-ratio:1/1;display:flex;align-items:center;justify-content:center;padding:8px}
.shulu-growth{position:relative;z-index:2;width:100%;background:linear-gradient(180deg, #ffffff, #f7f8fc);border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-lg);box-shadow:var(--shulu-shadow-lg);padding:24px;display:grid;gap:18px}
.shulu-growth__head{display:flex;align-items:flex-start;justify-content:space-between;gap:12px}
.shulu-growth__label{font-size:11px;color:var(--shulu-muted);text-transform:uppercase;letter-spacing:0.08em}
.shulu-growth__value{font-family:var(--shulu-font-h);font-weight:800;font-size:36px;line-height:1.05;letter-spacing:-0.02em;margin-top:4px;color:var(--shulu-text)}
.shulu-growth__sub{font-size:12px;color:var(--shulu-muted);margin-top:2px}
.shulu-growth__pill{font-size:11px;font-weight:600;color:var(--shulu-primary);background:color-mix(in srgb, var(--shulu-primary) 12%, transparent);padding:6px 10px;border-radius:var(--shulu-radius-pill);white-space:nowrap}
.shulu-growth__chart{width:100%;height:120px;display:block}
.shulu-growth__tags{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:6px}
.shulu-growth__tag{font-size:11px;color:var(--shulu-muted);background:var(--shulu-surface);border:1px solid var(--shulu-border);padding:5px 10px;border-radius:var(--shulu-radius-pill)}
.shulu-growth__bg{position:absolute;inset:-12% -8% -8% -12%;background:radial-gradient(60% 60% at 30% 30%, color-mix(in srgb, var(--shulu-primary) 18%, transparent), transparent 70%),radial-gradient(50% 50% at 80% 80%, color-mix(in srgb, var(--shulu-accent) 18%, transparent), transparent 70%);z-index:1;pointer-events:none;border-radius:24px;filter:blur(20px)}

/* Long-form pages (privacy, terms, contact) */
.shulu-h3{font-family:var(--shulu-font-h);font-weight:700;font-size:20px;line-height:1.3;letter-spacing:-0.01em;color:var(--shulu-text);margin:32px 0 12px}
.shulu-prose{color:var(--shulu-text);font-size:16px;line-height:1.7}
.shulu-prose p{margin:0 0 14px}
.shulu-prose a{color:var(--shulu-primary);text-decoration:underline;text-underline-offset:3px}
.shulu-prose ul,.shulu-prose ol{margin:0 0 14px 20px}
.shulu-prose li{margin:6px 0}
.shulu-prose em{color:var(--shulu-muted);font-style:normal;font-size:13px}


/* === Experiences (Phase B1) === */
.shulu-rank-list{display:grid;gap:20px}
.shulu-rank{display:grid;grid-template-columns:80px 1fr;gap:24px;padding:28px;border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-lg);background:var(--shulu-surface);transition:transform .2s ease, box-shadow .2s ease}
.shulu-rank:hover{transform:translateY(-2px);box-shadow:var(--shulu-shadow-md)}
.shulu-rank__num{font-family:var(--shulu-font-h);font-weight:800;font-size:48px;line-height:1;letter-spacing:-0.02em;color:var(--shulu-primary);opacity:.9}
.shulu-rank__main{min-width:0}
.shulu-rank__head{display:flex;align-items:center;gap:12px;flex-wrap:wrap;margin-bottom:8px}
.shulu-rank__name{font-family:var(--shulu-font-h);font-weight:700;font-size:22px;line-height:1.2;letter-spacing:-0.01em;color:var(--shulu-text)}
.shulu-rank__badge{font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;padding:5px 10px;border-radius:var(--shulu-radius-pill);background:color-mix(in srgb, var(--shulu-primary) 14%, transparent);color:var(--shulu-primary)}
.shulu-rank__rating{display:flex;align-items:center;gap:8px;margin-bottom:10px}
.shulu-rank__stars{font-size:16px;letter-spacing:.06em;color:#f5b301;line-height:1}
.shulu-rank__score{font-size:13px;color:var(--shulu-muted);font-weight:600}
.shulu-rank__summary{font-size:15px;line-height:1.6;color:var(--shulu-muted);margin-bottom:16px}
.shulu-rank__lists{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-bottom:18px}
.shulu-rank__list-head{font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:var(--shulu-muted);margin-bottom:6px}
.shulu-rank__list ul{display:grid;gap:6px;font-size:14px;line-height:1.55;color:var(--shulu-text)}
.shulu-rank__list--pros ul li::before{content:"+ ";color:#16a34a;font-weight:700}
.shulu-rank__list--cons ul li::before{content:"− ";color:#dc2626;font-weight:700}
.shulu-cmp-wrap{overflow-x:auto;border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-lg);background:var(--shulu-bg)}
.shulu-cmp{width:100%;border-collapse:collapse;font-size:14px;min-width:560px}
.shulu-cmp thead th{background:var(--shulu-surface);font-family:var(--shulu-font-h);font-weight:700;font-size:13px;text-transform:uppercase;letter-spacing:.06em;color:var(--shulu-text);padding:14px 18px;text-align:left;border-bottom:1px solid var(--shulu-border);white-space:nowrap}
.shulu-cmp tbody th.shulu-cmp__feature{font-weight:600;font-size:14px;color:var(--shulu-text);padding:14px 18px;background:color-mix(in srgb, var(--shulu-surface) 60%, transparent);text-align:left;border-bottom:1px solid var(--shulu-border);width:30%}
.shulu-cmp__cell{padding:14px 18px;color:var(--shulu-muted);border-bottom:1px solid var(--shulu-border);vertical-align:middle}
.shulu-cmp__cell--yes{color:#16a34a;font-weight:700;font-size:18px}
.shulu-cmp__cell--no{color:#dc2626;font-weight:700;font-size:18px}
.shulu-pc{display:grid;grid-template-columns:1fr 1fr;gap:24px}
.shulu-pc__col{padding:28px;border-radius:var(--shulu-radius-lg);background:var(--shulu-surface);border:1px solid var(--shulu-border)}
.shulu-pc__head{font-family:var(--shulu-font-h);font-weight:700;font-size:16px;text-transform:uppercase;letter-spacing:.06em;color:var(--shulu-text);margin-bottom:16px}
.shulu-pc__list{display:grid;gap:12px}
.shulu-pc__item{display:grid;grid-template-columns:24px 1fr;gap:10px;font-size:14px;line-height:1.55;color:var(--shulu-text)}
.shulu-pc__mark{display:inline-flex;align-items:center;justify-content:center;width:22px;height:22px;border-radius:50%;font-weight:800;font-size:14px;line-height:1}
.shulu-pc__item--pro .shulu-pc__mark{background:color-mix(in srgb, #16a34a 18%, transparent);color:#15803d}
.shulu-pc__item--con .shulu-pc__mark{background:color-mix(in srgb, #dc2626 18%, transparent);color:#b91c1c}
.shulu-ep-list{display:grid;gap:16px}
.shulu-ep{display:grid;grid-template-columns:64px 1fr;gap:20px;padding:20px 24px;border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-lg);background:var(--shulu-surface);transition:transform .2s ease, box-shadow .2s ease}
.shulu-ep:hover{transform:translateY(-2px);box-shadow:var(--shulu-shadow-md)}
.shulu-ep__play{width:56px;height:56px;border-radius:50%;background:var(--shulu-primary);color:var(--shulu-primary-fg);display:inline-flex;align-items:center;justify-content:center;flex-shrink:0;transition:transform .15s ease}
.shulu-ep__play:hover{transform:scale(1.05)}
.shulu-ep__play svg{width:24px;height:24px;margin-left:2px}
.shulu-ep__meta{display:flex;flex-wrap:wrap;gap:10px;align-items:center;font-size:12px;color:var(--shulu-muted);text-transform:uppercase;letter-spacing:.06em;margin-bottom:6px}
.shulu-ep__num{font-weight:700;color:var(--shulu-primary)}
.shulu-ep__title{font-family:var(--shulu-font-h);font-weight:700;font-size:18px;line-height:1.3;color:var(--shulu-text);margin-bottom:4px}
.shulu-ep__sum{font-size:14px;line-height:1.6;color:var(--shulu-muted)}
.shulu-visual--wave{position:relative;display:flex;align-items:center;justify-content:center;padding:8px}
.shulu-wave{position:relative;z-index:2;width:100%;background:linear-gradient(180deg,#fff,#f7f8fc);border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-lg);box-shadow:var(--shulu-shadow-lg);padding:24px;display:grid;gap:18px}
.shulu-wave__head{display:flex;align-items:center;gap:14px}
.shulu-wave__play{width:52px;height:52px;border-radius:50%;background:var(--shulu-primary);color:var(--shulu-primary-fg);display:inline-flex;align-items:center;justify-content:center;flex-shrink:0}
.shulu-wave__play svg{width:22px;height:22px;margin-left:2px}
.shulu-wave__title{font-family:var(--shulu-font-h);font-weight:700;font-size:16px;color:var(--shulu-text);line-height:1.3}
.shulu-wave__dur{font-size:12px;color:var(--shulu-muted);text-transform:uppercase;letter-spacing:.06em;margin-top:4px}
.shulu-wave__svg{width:100%;height:120px;display:block}
.shulu-wave__bg{position:absolute;inset:-12% -8% -8% -12%;background:radial-gradient(60% 60% at 30% 30%, color-mix(in srgb,var(--shulu-primary) 18%,transparent), transparent 70%),radial-gradient(50% 50% at 80% 80%, color-mix(in srgb,var(--shulu-accent) 18%,transparent), transparent 70%);z-index:1;pointer-events:none;border-radius:24px;filter:blur(20px)}
.shulu-mod-list{display:grid;gap:14px;max-width:820px;margin:0 auto}
.shulu-mod{display:grid;grid-template-columns:64px 1fr;gap:20px;padding:22px 24px;border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-md);background:var(--shulu-surface);transition:transform .2s ease, box-shadow .2s ease}
.shulu-mod:hover{transform:translateY(-2px);box-shadow:var(--shulu-shadow-md)}
.shulu-mod__num{font-family:var(--shulu-font-h);font-weight:800;font-size:22px;letter-spacing:-0.01em;color:var(--shulu-primary);display:flex;align-items:center;justify-content:center;background:color-mix(in srgb,var(--shulu-primary) 10%,transparent);border-radius:var(--shulu-radius-sm);height:56px}
.shulu-mod__title{font-family:var(--shulu-font-h);font-weight:700;font-size:18px;line-height:1.3;color:var(--shulu-text);margin-bottom:6px}
.shulu-mod__sum{font-size:14px;line-height:1.6;color:var(--shulu-muted);margin-bottom:8px}
.shulu-mod__meta{display:flex;align-items:center;gap:8px;font-size:12px;color:var(--shulu-muted);text-transform:uppercase;letter-spacing:.06em}
.shulu-mod__sep{opacity:.4}
.shulu-inst{display:grid;grid-template-columns:140px 1fr;gap:32px;align-items:start;max-width:860px;margin:0 auto}
.shulu-inst__avatar{width:120px;height:120px;border-radius:50%;display:block;background:var(--shulu-surface);box-shadow:var(--shulu-shadow-md)}
.shulu-inst__label{font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:var(--shulu-primary);margin-bottom:6px}
.shulu-inst__name{margin-bottom:6px}
.shulu-inst__role{font-size:15px;color:var(--shulu-muted);margin-bottom:12px}
.shulu-inst__bio{font-size:16px;line-height:1.65;color:var(--shulu-text);margin-bottom:16px}
.shulu-inst__creds{display:flex;flex-wrap:wrap;gap:8px}
.shulu-inst__cred{font-size:12px;font-weight:600;color:var(--shulu-text);background:var(--shulu-bg);border:1px solid var(--shulu-border);padding:6px 12px;border-radius:var(--shulu-radius-pill)}
.shulu-visual--cmp-prev,.shulu-visual--cm-prev{position:relative;display:flex;align-items:center;justify-content:center;padding:8px}
.shulu-cmp-prev,.shulu-cm-prev{width:100%;background:linear-gradient(180deg,#fff,#f7f8fc);border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-lg);box-shadow:var(--shulu-shadow-lg);padding:20px;display:grid;gap:12px}
.shulu-cmp-prev__head,.shulu-cm-prev__head{display:flex;justify-content:space-between;align-items:center;padding-bottom:8px;border-bottom:1px solid var(--shulu-border);margin-bottom:4px}
.shulu-cmp-prev__title,.shulu-cm-prev__title-h{font-family:var(--shulu-font-h);font-weight:700;font-size:14px;color:var(--shulu-text)}
.shulu-cmp-prev__meta,.shulu-cm-prev__meta-h{font-size:11px;color:var(--shulu-muted);text-transform:uppercase;letter-spacing:.06em}
.shulu-cmp-prev__row,.shulu-cm-prev__row{display:grid;grid-template-columns:36px 1fr auto;gap:12px;align-items:center;padding:10px;border-radius:var(--shulu-radius-sm);background:var(--shulu-surface)}
.shulu-cmp-prev__rank{font-family:var(--shulu-font-h);font-weight:800;font-size:18px;color:var(--shulu-primary);text-align:center}
.shulu-cmp-prev__name,.shulu-cm-prev__title{font-weight:700;font-size:14px;color:var(--shulu-text);line-height:1.2}
.shulu-cmp-prev__stars{font-size:12px;color:#f5b301;letter-spacing:.04em;margin-top:2px}
.shulu-cmp-prev__stars span{color:var(--shulu-muted);margin-left:4px}
.shulu-cmp-prev__badge{font-size:10px;font-weight:700;text-transform:uppercase;letter-spacing:.06em;color:var(--shulu-primary);background:color-mix(in srgb,var(--shulu-primary) 14%,transparent);padding:4px 8px;border-radius:var(--shulu-radius-pill);white-space:nowrap}
.shulu-cm-prev__num{font-family:var(--shulu-font-h);font-weight:800;font-size:14px;color:var(--shulu-primary);text-align:center;background:color-mix(in srgb,var(--shulu-primary) 10%,transparent);padding:6px 8px;border-radius:var(--shulu-radius-sm)}
.shulu-cm-prev__meta{font-size:11px;color:var(--shulu-muted);margin-top:2px;text-transform:uppercase;letter-spacing:.06em}
.shulu-cm-prev__chk{width:22px;height:22px;color:var(--shulu-muted)}
@media (max-width:960px){.shulu-pc,.shulu-rank__lists{grid-template-columns:1fr}.shulu-rank{grid-template-columns:1fr}.shulu-rank__num{font-size:36px}.shulu-inst{grid-template-columns:1fr;text-align:center}.shulu-inst__avatar{margin:0 auto}}


/* === Motif: Warm Lifestyle === */
body{background:linear-gradient(180deg,#fdfaf6 0%,#f5ede2 100%)}
.shulu-h1{font-weight:400;letter-spacing:-0.015em}
.shulu-h2{font-weight:400}
.shulu-card{background:#fff;border-radius:24px;border:0;box-shadow:0 8px 32px rgba(61,44,30,0.06)}
.shulu-card:hover{box-shadow:0 16px 48px rgba(201,123,74,0.14);transform:translateY(-4px)}
.shulu-btn--primary{border-radius:999px;padding:14px 28px;box-shadow:0 4px 16px rgba(201,123,74,0.25)}
.shulu-section--cta{background:linear-gradient(135deg,#c97b4a,#7a8b5d);border-radius:32px;margin:0 24px}
.shulu-hero__eyebrow{background:#7a8b5d;color:#fff;border:0}
.shulu-faq__item{border-radius:20px}


/* === Phase B2 Heroes === */
/* Comparison hero */
.shulu-hero--compare .shulu-hero__compare-head{text-align:center;max-width:880px;margin:0 auto 40px}
.shulu-hero__compare-chips{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;max-width:880px;margin:0 auto 32px}
.shulu-hero__compare-chip{display:flex;align-items:center;gap:12px;padding:16px 20px;background:var(--shulu-surface);border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-md)}
.shulu-hero__compare-rank{font-family:var(--shulu-font-h);font-weight:800;font-size:24px;color:var(--shulu-primary);min-width:32px}
.shulu-hero__compare-name{flex:1;font-weight:600;font-size:15px;color:var(--shulu-text)}
.shulu-hero__compare-score{font-size:13px;color:var(--shulu-muted);font-weight:600}

/* Course curriculum hero */
.shulu-grid--hero-course{display:grid;grid-template-columns:1.1fr 1fr;gap:64px;align-items:center}
.shulu-hero__course-card{padding:24px;background:var(--shulu-surface);border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-lg);box-shadow:var(--shulu-shadow-md)}
.shulu-hero__course-cardhead{font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:0.08em;color:var(--shulu-muted);margin-bottom:16px}
.shulu-hero__course-list{display:grid;gap:8px}
.shulu-hero__course-item{display:grid;grid-template-columns:36px 1fr;gap:14px;align-items:center;padding:12px;border-radius:var(--shulu-radius-sm);background:var(--shulu-bg);border:1px solid var(--shulu-border)}
.shulu-hero__course-num{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:var(--shulu-radius-pill);background:color-mix(in srgb,var(--shulu-primary) 14%,transparent);color:var(--shulu-primary);font-weight:700;font-size:14px}
.shulu-hero__course-title{font-weight:600;font-size:14px;color:var(--shulu-text);line-height:1.3}
.shulu-hero__course-dur{font-size:12px;color:var(--shulu-muted);margin-top:2px}

/* Podcast audio hero — text-first composition. Player is its OWN block,
   never absolute, never overlapping the H1/sub. */
.shulu-hero--podcast{position:relative;background:var(--shulu-bg);color:var(--shulu-text)}
.shulu-hero--podcast .shulu-hero__pod-wrap{text-align:center;max-width:880px;margin:0 auto;position:relative;z-index:2}
.shulu-hero--podcast .shulu-h1{color:var(--shulu-text);position:relative;z-index:2}
.shulu-hero--podcast .shulu-hero__sub{color:var(--shulu-muted);position:relative;z-index:2}
.shulu-hero__pod-player{position:relative;z-index:1;display:flex;align-items:center;gap:20px;padding:20px 24px;margin:32px auto 0;max-width:560px;width:100%;background:var(--shulu-surface);border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-lg);box-shadow:var(--shulu-shadow-md)}
.shulu-hero__pod-play{width:56px;height:56px;border-radius:50%;background:var(--shulu-primary);color:var(--shulu-primary-fg);display:inline-flex;align-items:center;justify-content:center;flex-shrink:0;transition:transform .15s ease}
.shulu-hero__pod-play:hover{transform:scale(1.06)}
.shulu-hero__pod-wave{flex:1;min-width:0;max-width:100%;display:flex;align-items:flex-end;justify-content:space-between;gap:2px;height:80px;overflow:hidden}
.shulu-hero__pod-bar{flex:1;background:linear-gradient(180deg,var(--shulu-primary),var(--shulu-accent));border-radius:1px;min-width:2px;opacity:.85}
.shulu-hero__pod-now{display:inline-flex;align-items:center;gap:14px;padding:10px 18px;background:var(--shulu-bg);border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-pill);font-size:13px;color:var(--shulu-muted);margin:24px auto 0;position:relative;z-index:2}
.shulu-hero__pod-now-label{font-weight:700;text-transform:uppercase;letter-spacing:0.08em;font-size:11px;color:var(--shulu-primary)}
.shulu-hero__pod-now-title{color:var(--shulu-text);font-weight:600}
@media (max-width:720px){
  .shulu-hero__pod-player{flex-direction:column;align-items:stretch;gap:14px}
  .shulu-hero__pod-wave{height:56px}
}

/* Ecommerce product hero */
.shulu-hero--ecom .shulu-hero__ecom-trust{display:flex;flex-wrap:wrap;gap:16px;margin-top:20px;font-size:13px;color:var(--shulu-muted)}
.shulu-hero--ecom .shulu-hero__ecom-trust strong{color:var(--shulu-text)}
.shulu-hero__ecom-card{position:relative;padding:32px;background:var(--shulu-surface);border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-lg);box-shadow:var(--shulu-shadow-lg)}
.shulu-hero__ecom-badge{position:absolute;top:20px;right:20px;padding:6px 12px;background:var(--shulu-accent);color:var(--shulu-bg);font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.08em;border-radius:var(--shulu-radius-pill)}
.shulu-hero__ecom-thumb{width:100%;aspect-ratio:1/1;border-radius:var(--shulu-radius-md);background:linear-gradient(135deg,color-mix(in srgb,var(--shulu-primary) 22%,transparent),color-mix(in srgb,var(--shulu-accent) 22%,transparent));margin-bottom:20px}
.shulu-hero__ecom-title{font-family:var(--shulu-font-h);font-weight:700;font-size:18px;color:var(--shulu-text)}
.shulu-hero__ecom-price{margin-top:6px;font-size:15px;color:var(--shulu-muted)}
.shulu-hero__ecom-price strong{color:var(--shulu-text);font-size:20px}

/* Local service trust hero */
.shulu-hero--local .shulu-hero__local-badges{display:flex;flex-wrap:wrap;gap:10px;margin-top:24px;list-style:none;padding:0}
.shulu-hero__local-badge{display:inline-flex;align-items:center;padding:8px 14px;background:var(--shulu-surface);border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-pill);font-size:13px;font-weight:600;color:var(--shulu-text)}
.shulu-hero__local-card{padding:24px;background:var(--shulu-surface);border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-lg);box-shadow:var(--shulu-shadow-md);color:var(--shulu-text)}
.shulu-hero__local-cardhead{font-size:12px;font-weight:700;text-transform:uppercase;letter-spacing:0.08em;color:var(--shulu-muted);margin-bottom:14px}
.shulu-hero__local-map{aspect-ratio:200/140;border-radius:var(--shulu-radius-md);overflow:hidden;background:var(--shulu-bg);border:1px solid var(--shulu-border);margin-bottom:14px;color:var(--shulu-primary)}
.shulu-hero__local-cities{font-size:14px;color:var(--shulu-muted);line-height:1.5}

@media (max-width:960px){
  .shulu-grid--hero-course{grid-template-columns:1fr;gap:40px}
  .shulu-hero__compare-chips{grid-template-columns:1fr}
}


/* === Footer Variants (Phase B2b) === */
.shulu-sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}

/* Minimal */
.shulu-footer--minimal{padding:32px 0;background:var(--shulu-bg);border-top:1px solid var(--shulu-border)}
.shulu-footer--minimal .shulu-footer__minrow{display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap}
.shulu-footer--minimal .shulu-footer__brand{font-family:var(--shulu-font-h);font-weight:700;font-size:16px}
.shulu-footer--minimal .shulu-footer__minlinks{display:flex;gap:24px;flex-wrap:wrap;font-size:14px;color:var(--shulu-muted)}
.shulu-footer--minimal .shulu-footer__minlinks a:hover{color:var(--shulu-text)}
.shulu-footer--minimal .shulu-footer__copy{font-size:13px;color:var(--shulu-muted)}

/* Editorial */
.shulu-footer--editorial{padding:80px 0 0;background:var(--shulu-text);color:var(--shulu-bg);border-top:0}
.shulu-footer--editorial .shulu-footer__edmast{font-family:var(--shulu-font-h);font-weight:500;font-size:clamp(48px,8vw,96px);line-height:0.95;letter-spacing:-0.03em;color:var(--shulu-bg);margin-bottom:18px}
.shulu-footer--editorial .shulu-footer__edtag{font-size:18px;line-height:1.55;color:rgba(255,255,255,0.72);max-width:60ch;margin-bottom:48px}
.shulu-footer--editorial .shulu-footer__edgrid{display:grid;grid-template-columns:1fr 1fr;gap:48px;padding-bottom:48px}
.shulu-footer--editorial .shulu-footer__title{color:var(--shulu-bg);font-size:13px;text-transform:uppercase;letter-spacing:.08em;margin-bottom:14px}
.shulu-footer--editorial .shulu-footer__list{color:rgba(255,255,255,0.72);font-size:14px;display:grid;gap:10px}
.shulu-footer--editorial .shulu-footer__list a:hover{color:var(--shulu-bg)}
.shulu-footer--editorial .shulu-footer__edrule{border-top:1px solid rgba(255,255,255,0.12)}
.shulu-footer--editorial .shulu-footer__edbottom{padding:24px 0;font-size:13px;color:rgba(255,255,255,0.55)}

/* Newsletter Large */
.shulu-footer--newsletter{background:var(--shulu-surface);border-top:1px solid var(--shulu-border);padding:0}
.shulu-footer--newsletter .shulu-footer__newsletter-band{background:var(--shulu-primary);color:var(--shulu-primary-fg);padding:48px;border-radius:var(--shulu-radius-lg);margin:48px auto;display:grid;grid-template-columns:1.2fr 1fr;gap:40px;align-items:center;max-width:calc(var(--shulu-container) - 48px)}
.shulu-footer--newsletter .shulu-footer__newsletter-title{font-family:var(--shulu-font-h);font-weight:700;font-size:clamp(24px,3vw,32px);line-height:1.15;color:var(--shulu-primary-fg);margin-bottom:8px}
.shulu-footer--newsletter .shulu-footer__newsletter-sub{font-size:15px;line-height:1.55;color:var(--shulu-primary-fg);opacity:.85;max-width:48ch}
.shulu-footer--newsletter .shulu-footer__newsletter-form{display:flex;gap:8px;flex-wrap:wrap}
.shulu-footer--newsletter .shulu-footer__newsletter-input{flex:1;min-width:200px;padding:14px 16px;border:0;border-radius:var(--shulu-radius-sm);background:rgba(255,255,255,0.95);color:#0a0a0a;font-size:15px}
.shulu-footer--newsletter .shulu-footer__newsletter-btn{background:var(--shulu-text);color:var(--shulu-bg)}
.shulu-footer--newsletter .shulu-footer__newsletter-msg{align-self:center;color:var(--shulu-primary-fg);font-weight:600}
.shulu-footer--newsletter .shulu-footer__grid{display:grid;grid-template-columns:1.4fr repeat(3,1fr);gap:48px;padding:32px 0 48px}
.shulu-footer--newsletter .shulu-footer__bottom{border-top:1px solid var(--shulu-border);padding:24px 0;font-size:13px;color:var(--shulu-muted)}

/* Multi-Column SaaS */
.shulu-footer--saas{background:var(--shulu-surface);border-top:1px solid var(--shulu-border);padding:64px 0 0}

/* Ecommerce */
.shulu-footer--ecom{background:var(--shulu-surface);border-top:1px solid var(--shulu-border);padding:0}
.shulu-footer--ecom .shulu-footer__assure{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;padding:32px 0;border-bottom:1px solid var(--shulu-border)}
.shulu-footer--ecom .shulu-footer__assure-item{display:flex;align-items:center;gap:10px;font-size:14px;color:var(--shulu-muted);justify-content:center}
.shulu-footer--ecom .shulu-footer__assure-ic{display:inline-flex;width:32px;height:32px;align-items:center;justify-content:center;border-radius:var(--shulu-radius-pill);background:color-mix(in srgb,var(--shulu-primary) 12%,transparent);color:var(--shulu-primary);font-weight:700}
.shulu-footer--ecom .shulu-footer__grid{display:grid;grid-template-columns:1.4fr repeat(3,1fr);gap:48px;padding:48px 0}
.shulu-footer--ecom .shulu-footer__bottom{border-top:1px solid var(--shulu-border);padding:24px 0;font-size:13px;color:var(--shulu-muted)}

/* Comparison disclosure */
.shulu-footer--cmp{background:var(--shulu-surface);border-top:1px solid var(--shulu-border);padding:0}
.shulu-footer--cmp .shulu-footer__disclosure{padding:32px 0;border-bottom:1px solid var(--shulu-border);max-width:80ch;margin:0 auto}
.shulu-footer--cmp .shulu-footer__disclosure-title{font-family:var(--shulu-font-h);font-weight:700;font-size:13px;text-transform:uppercase;letter-spacing:.08em;color:var(--shulu-text);margin-bottom:8px}
.shulu-footer--cmp .shulu-footer__disclosure-body{font-size:13px;line-height:1.6;color:var(--shulu-muted)}
.shulu-footer--cmp .shulu-footer__grid{display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:48px;padding:48px 0}
.shulu-footer--cmp .shulu-footer__bottom{border-top:1px solid var(--shulu-border);padding:24px 0;font-size:13px;color:var(--shulu-muted)}

@media (max-width:960px){
  .shulu-footer--newsletter .shulu-footer__newsletter-band{grid-template-columns:1fr;padding:32px;margin:32px 16px}
  .shulu-footer--newsletter .shulu-footer__grid,.shulu-footer--ecom .shulu-footer__grid,.shulu-footer--cmp .shulu-footer__grid,.shulu-footer--editorial .shulu-footer__edgrid{grid-template-columns:1fr 1fr;gap:32px}
  .shulu-footer--ecom .shulu-footer__assure{grid-template-columns:repeat(2,1fr)}
}
@media (max-width:640px){
  .shulu-footer--newsletter .shulu-footer__grid,.shulu-footer--ecom .shulu-footer__grid,.shulu-footer--cmp .shulu-footer__grid,.shulu-footer--editorial .shulu-footer__edgrid{grid-template-columns:1fr}
  .shulu-footer--ecom .shulu-footer__assure{grid-template-columns:1fr 1fr}
}


/* === B2c — Visual Identity Layer === */

/* ── Body type scale (applied to <body class="shulu-body-scale-{id}">) ── */
.shulu-body-scale-compact{font-size:15px;line-height:1.55}
.shulu-body-scale-compact .shulu-h1{font-size:clamp(36px,5vw,60px);line-height:1.06}
.shulu-body-scale-compact .shulu-h2{font-size:clamp(24px,3vw,36px)}
.shulu-body-scale-standard{font-size:17px;line-height:1.65}
.shulu-body-scale-editorial{font-size:19px;line-height:1.75}
.shulu-body-scale-editorial .shulu-hero__sub,.shulu-body-scale-editorial .shulu-about__body{font-size:21px;line-height:1.7}
.shulu-body-scale-editorial .shulu-h1{letter-spacing:-0.025em}
.shulu-body-scale-expressive{font-size:18px;line-height:1.7}
.shulu-body-scale-expressive .shulu-h1{font-size:clamp(48px,6.5vw,84px);line-height:1.02;letter-spacing:-0.03em}
.shulu-body-scale-expressive .shulu-h2{font-size:clamp(32px,4vw,52px)}

/* ── Nav variants ── */
.shulu-nav--classic .shulu-nav__inner{display:flex;align-items:center;justify-content:space-between;gap:32px;height:72px}

.shulu-nav--split .shulu-nav__inner--split{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:24px;height:78px}
.shulu-nav--split .shulu-nav__brand--center{justify-self:center;font-size:20px;letter-spacing:-0.01em}
.shulu-nav--split .shulu-nav__links--left{justify-self:start;margin:0}
.shulu-nav--split .shulu-nav__links--right{justify-self:end;margin:0}
.shulu-nav--split .shulu-nav__cta{display:none}

.shulu-nav--rail{padding:8px 0 0}
.shulu-nav--rail .shulu-nav__rail-top{display:flex;align-items:center;justify-content:space-between;gap:24px;height:60px}
.shulu-nav--rail .shulu-nav__rail-bot{display:flex;align-items:center;justify-content:flex-start;gap:28px;height:46px;border-top:1px solid var(--shulu-border)}
.shulu-nav--rail .shulu-nav__links{margin:0;gap:24px}
.shulu-nav--rail .shulu-nav__brand{font-size:18px}

/* ── Button identities (applied to <body class="shulu-btn-id-{id}">) ── */
.shulu-btn-id-pill_fill .shulu-btn{border-radius:var(--shulu-radius-pill);padding:13px 26px;font-weight:600;letter-spacing:0}
.shulu-btn-id-pill_fill .shulu-btn--lg{padding:16px 30px}

.shulu-btn-id-square_uppercase .shulu-btn{border-radius:0;padding:14px 26px;font-weight:700;font-size:13px;text-transform:uppercase;letter-spacing:0.14em}
.shulu-btn-id-square_uppercase .shulu-btn--lg{padding:18px 32px;font-size:14px}
.shulu-btn-id-square_uppercase .shulu-btn--primary{box-shadow:none}

.shulu-btn-id-underline_arrow .shulu-btn--primary{background:transparent;color:var(--shulu-text);padding:8px 0;border-radius:0;border-bottom:2px solid var(--shulu-text);position:relative}
.shulu-btn-id-underline_arrow .shulu-btn--primary:hover{background:transparent;transform:translateX(2px);box-shadow:none;color:var(--shulu-primary);border-bottom-color:var(--shulu-primary)}
.shulu-btn-id-underline_arrow .shulu-btn--primary::after{content:" \2192";font-weight:400;display:inline-block;margin-left:6px;transition:transform .15s ease}
.shulu-btn-id-underline_arrow .shulu-btn--primary:hover::after{transform:translateX(4px)}
.shulu-btn-id-underline_arrow .shulu-btn--ghost{background:transparent;border:0;color:var(--shulu-muted);padding:8px 0}

.shulu-btn-id-gradient_soft .shulu-btn--primary{background:linear-gradient(135deg,var(--shulu-primary),var(--shulu-accent));color:var(--shulu-primary-fg);border-radius:var(--shulu-radius-lg);padding:14px 28px;box-shadow:0 6px 20px color-mix(in srgb,var(--shulu-primary) 30%,transparent)}
.shulu-btn-id-gradient_soft .shulu-btn--primary:hover{transform:translateY(-2px);box-shadow:0 10px 28px color-mix(in srgb,var(--shulu-primary) 40%,transparent)}

/* ── Section header variants ── */
.shulu-section__head--centered{text-align:center;max-width:720px;margin-inline:auto;margin-bottom:48px}
.shulu-section__head--centered .shulu-section__eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:0.12em;text-transform:uppercase;color:var(--shulu-primary);margin-bottom:14px}
.shulu-section__head--centered .shulu-section__sub{margin-top:14px;color:var(--shulu-muted);font-size:17px;line-height:1.55}

.shulu-section__head--left-rule{text-align:left;max-width:760px;margin:0 0 48px;padding-top:18px;position:relative}
.shulu-section__head--left-rule .shulu-section__rule{width:64px;height:3px;background:var(--shulu-primary);margin-bottom:18px;border-radius:2px}
.shulu-section__head--left-rule .shulu-section__eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:0.12em;text-transform:uppercase;color:var(--shulu-muted);margin-bottom:10px}
.shulu-section__head--left-rule .shulu-section__sub{margin-top:14px;color:var(--shulu-muted);font-size:17px;line-height:1.55;max-width:60ch}

.shulu-section__head--numbered{text-align:left;max-width:760px;margin:0 0 48px;border-left:3px solid var(--shulu-primary);padding-left:18px}
.shulu-section__head--numbered .shulu-section__head-text{padding-top:0}
.shulu-section__head--numbered .shulu-section__eyebrow--mark{display:inline-block;font-size:11px;font-weight:700;letter-spacing:0.18em;text-transform:uppercase;color:var(--shulu-primary);margin-bottom:8px}
.shulu-section__head--numbered .shulu-section__sub{margin-top:14px;color:var(--shulu-muted);font-size:17px;line-height:1.55;max-width:60ch}

.shulu-section__head--eyebrow-stack{text-align:left;max-width:760px;margin:0 0 48px}
.shulu-section__head--eyebrow-stack .shulu-section__eyebrow--big{display:block;font-family:var(--shulu-font-h);font-weight:700;font-size:14px;letter-spacing:0.18em;text-transform:uppercase;color:var(--shulu-primary);margin-bottom:14px;padding-bottom:10px;border-bottom:1px solid var(--shulu-border)}
.shulu-section__head--eyebrow-stack .shulu-section__sub{margin-top:14px;color:var(--shulu-muted);font-size:17px;line-height:1.55;max-width:60ch}

/* ── CTA layouts ── */
.shulu-cta--centered-band-inner{max-width:720px;margin:0 auto;text-align:center}
.shulu-cta--centered-band-inner .shulu-cta__sub{font-size:18px;margin-top:12px;opacity:.85}
.shulu-cta--centered-band-inner .shulu-btn{margin-top:28px}

.shulu-cta--split-quote-inner{display:grid;grid-template-columns:1.1fr 1fr;gap:48px;align-items:center;text-align:left}
.shulu-cta--split-quote-inner .shulu-cta__quote{margin:0;padding:0;border-left:3px solid var(--shulu-primary-fg);padding-left:24px}
.shulu-cta--split-quote-inner .shulu-cta__quote p{font-family:var(--shulu-font-h);font-size:clamp(22px,2.6vw,30px);font-style:italic;line-height:1.35;margin:0 0 14px}
.shulu-cta--split-quote-inner .shulu-cta__quote cite{font-size:13px;letter-spacing:0.06em;text-transform:uppercase;font-style:normal;opacity:.85}

.shulu-cta--card-panel{background:transparent;color:var(--shulu-text);padding:0}
.shulu-cta--card-panel .shulu-cta--card-panel-inner{margin:48px auto;max-width:840px;background:var(--shulu-primary);color:var(--shulu-primary-fg);padding:64px 48px;border-radius:var(--shulu-radius-lg);text-align:center;box-shadow:var(--shulu-shadow-lg)}
.shulu-cta--card-panel .shulu-cta--card-panel-inner .shulu-h2,.shulu-cta--card-panel .shulu-cta--card-panel-inner .shulu-cta__sub{color:var(--shulu-primary-fg)}
.shulu-cta--card-panel .shulu-cta--card-panel-inner .shulu-cta__sub{margin-top:12px;opacity:.85}
.shulu-cta--card-panel .shulu-cta--card-panel-inner .shulu-btn{margin-top:28px}

.shulu-cta--side-by-side-inner{display:grid;grid-template-columns:1fr auto;gap:32px;align-items:center;text-align:left}
.shulu-cta--side-by-side-inner .shulu-cta__copy .shulu-cta__sub{margin-top:8px;opacity:.85}

.shulu-cta--newsletter-inner{display:grid;grid-template-columns:1.2fr auto;gap:24px;align-items:center;text-align:left}
.shulu-cta--newsletter-inner .shulu-cta__sub{margin-top:8px;opacity:.85}

.shulu-cta--affiliate{background:var(--shulu-surface);color:var(--shulu-text)}
.shulu-cta--affiliate .shulu-cta--affiliate-inner{max-width:720px;margin:0 auto;text-align:center;padding:32px;border:2px dashed var(--shulu-primary);border-radius:var(--shulu-radius-lg);background:var(--shulu-bg)}
.shulu-cta--affiliate .shulu-cta__pill{display:inline-block;padding:6px 14px;font-size:11px;font-weight:700;text-transform:uppercase;letter-spacing:0.1em;border-radius:var(--shulu-radius-pill);background:var(--shulu-primary);color:var(--shulu-primary-fg);margin-bottom:14px}
.shulu-cta--affiliate .shulu-h2,.shulu-cta--affiliate .shulu-cta__sub{color:var(--shulu-text)}
.shulu-cta--affiliate .shulu-cta__sub{color:var(--shulu-muted);margin-top:8px}
.shulu-cta--affiliate .shulu-btn{margin-top:24px}

.shulu-cta--neon-split{background:linear-gradient(135deg,#06070d 0%,#1a0a2e 100%);color:#fff}
.shulu-cta--neon-split .shulu-cta--neon-split-inner{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center;text-align:left}
.shulu-cta--neon-split .shulu-h2{color:#fff;text-transform:uppercase;letter-spacing:-0.01em}
.shulu-cta--neon-split .shulu-cta__sub{color:rgba(255,255,255,0.78);margin-bottom:18px}

.shulu-cta--editorial-band{background:var(--shulu-text);color:var(--shulu-bg)}
.shulu-cta--editorial-band .shulu-cta--editorial-band-inner{max-width:920px;margin:0 auto;text-align:left;border-top:2px solid var(--shulu-bg);padding-top:32px}
.shulu-cta--editorial-band .shulu-h2{color:var(--shulu-bg);font-style:italic}
.shulu-cta--editorial-band .shulu-cta__sub{color:rgba(255,255,255,0.72);margin-top:12px}

.shulu-cta--rounded-card{background:transparent;color:var(--shulu-text);padding:0}
.shulu-cta--rounded-card .shulu-cta--rounded-card-inner{margin:48px auto;max-width:880px;background:linear-gradient(135deg,var(--shulu-primary),var(--shulu-accent));color:var(--shulu-primary-fg);padding:56px;border-radius:32px;text-align:center;box-shadow:0 24px 60px color-mix(in srgb,var(--shulu-primary) 28%,transparent)}
.shulu-cta--rounded-card .shulu-cta--rounded-card-inner .shulu-h2,.shulu-cta--rounded-card .shulu-cta--rounded-card-inner .shulu-cta__sub{color:var(--shulu-primary-fg)}
.shulu-cta--rounded-card .shulu-cta--rounded-card-inner .shulu-btn{margin-top:24px}

.shulu-cta--gradient-band{background:linear-gradient(135deg,var(--shulu-primary) 0%,var(--shulu-accent) 100%);color:var(--shulu-primary-fg)}
.shulu-cta--gradient-band .shulu-cta--gradient-band-inner{max-width:820px;margin:0 auto;text-align:center}
.shulu-cta--gradient-band .shulu-h2,.shulu-cta--gradient-band .shulu-cta__sub{color:var(--shulu-primary-fg)}
.shulu-cta--gradient-band .shulu-cta__sub{margin-top:12px;opacity:.88}
.shulu-cta--gradient-band .shulu-btn{margin-top:24px}

@media (max-width:880px){
  .shulu-cta--split-quote-inner,.shulu-cta--side-by-side-inner,.shulu-cta--newsletter-inner,.shulu-cta--neon-split .shulu-cta--neon-split-inner{grid-template-columns:1fr;text-align:left}
  .shulu-cta--side-by-side-inner{text-align:center}
}

/* ── Form layouts ── */
.shulu-form-layout--stacked .shulu-form-wrap{max-width:640px}

.shulu-form-layout--two-col .shulu-form-wrap--card{max-width:820px;background:var(--shulu-bg);border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-lg);padding:40px;box-shadow:var(--shulu-shadow-md)}
.shulu-form-layout--two-col .shulu-form--two-col .shulu-form__row{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.shulu-form-layout--two-col .shulu-form--two-col .shulu-form__field--full{grid-column:1 / -1}

.shulu-form-layout--inline-card .shulu-form-wrap{max-width:720px}
.shulu-form-layout--inline-card .shulu-form--inline{background:var(--shulu-bg);border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-lg);padding:14px;box-shadow:var(--shulu-shadow-md)}
.shulu-form-layout--inline-card .shulu-form__inline-row{display:grid;grid-template-columns:1fr 1fr auto;gap:10px;align-items:stretch}
.shulu-form-layout--inline-card .shulu-form__inline-row .shulu-form__input{padding:14px 16px;border:1px solid transparent;background:var(--shulu-surface)}
.shulu-form-layout--inline-card .shulu-form__inline-row .shulu-form__input:focus{border-color:var(--shulu-primary);background:var(--shulu-bg)}
.shulu-form-layout--inline-card .shulu-form__inline-row .shulu-form__submit{justify-self:stretch;align-self:stretch}
.shulu-form-layout--inline-card .shulu-form__field--hidden{display:none}

@media (max-width:720px){
  .shulu-form-layout--two-col .shulu-form--two-col .shulu-form__row{grid-template-columns:1fr}
  .shulu-form-layout--inline-card .shulu-form__inline-row{grid-template-columns:1fr}
}

/* ── Footer-bottom variants (inside any footer) ── */
.shulu-footer__bottom--single{border-top:1px solid rgba(0,0,0,0.06);padding:24px 0;font-size:13px;color:var(--shulu-muted);text-align:left}
.shulu-footer__bottom--split{border-top:1px solid rgba(0,0,0,0.06);padding:22px 0;font-size:13px;color:var(--shulu-muted)}
.shulu-footer__bottom--split .shulu-footer__bottom-row{display:flex;align-items:center;justify-content:space-between;gap:18px;flex-wrap:wrap}
.shulu-footer__bottom--split .shulu-footer__bottom-links{display:flex;gap:20px}
.shulu-footer__bottom--split .shulu-footer__bottom-links a{color:var(--shulu-muted)}
.shulu-footer__bottom--split .shulu-footer__bottom-links a:hover{color:var(--shulu-text)}
.shulu-footer__bottom--centered{border-top:1px solid rgba(0,0,0,0.06);padding:24px 0;text-align:center;font-size:13px;color:var(--shulu-muted)}
.shulu-footer__bottom--centered .shulu-footer__bottom-mark{display:inline-flex;align-items:center;gap:10px;justify-content:center}
.shulu-footer__bottom--centered .shulu-footer__mark{color:var(--shulu-primary);font-size:14px}
.shulu-footer__bottom--centered .shulu-footer__sep{opacity:.5}

/* Editorial / dark-bg footers re-tint the bottom strip */
.shulu-footer--editorial .shulu-footer__bottom--single,
.shulu-footer--editorial .shulu-footer__bottom--split,
.shulu-footer--editorial .shulu-footer__bottom--centered{border-top-color:rgba(255,255,255,0.12);color:rgba(255,255,255,0.6)}
.shulu-footer--editorial .shulu-footer__bottom--split .shulu-footer__bottom-links a{color:rgba(255,255,255,0.6)}
.shulu-footer--editorial .shulu-footer__bottom--split .shulu-footer__bottom-links a:hover{color:#fff}


/* === Motion (Phase B2b) === */
@media (prefers-reduced-motion: no-preference){
  .shulu-reveal{opacity:0;transform:translateY(16px);transition:opacity .6s ease, transform .6s ease;will-change:opacity, transform}
  .shulu-reveal.is-visible{opacity:1;transform:none}
  .shulu-reveal--d1{transition-delay:.06s}
  .shulu-reveal--d2{transition-delay:.12s}
  .shulu-reveal--d3{transition-delay:.18s}
}
.shulu-stickycta{position:fixed;left:50%;transform:translateX(-50%) translateY(120%);bottom:16px;z-index:60;background:var(--shulu-primary);color:var(--shulu-primary-fg);padding:12px 22px;border-radius:var(--shulu-radius-pill);box-shadow:var(--shulu-shadow-lg);font-weight:600;font-size:14px;transition:transform .35s ease, opacity .25s ease;opacity:0;pointer-events:none;text-decoration:none}
.shulu-stickycta.is-visible{transform:translateX(-50%) translateY(0);opacity:1;pointer-events:auto}
@media (prefers-reduced-motion: reduce){
  .shulu-reveal{opacity:1;transform:none;transition:none}
  .shulu-stickycta{display:none}
}


/* === Responsive === */
@media (max-width: 960px){
  .shulu-grid--hero{grid-template-columns:1fr;gap:40px}
  .shulu-hero__visual{order:2}
  .shulu-grid--3,.shulu-grid--4{grid-template-columns:repeat(2,1fr)}
  .shulu-footer__grid{grid-template-columns:1fr 1fr;gap:32px}
  .shulu-metrics{grid-template-columns:repeat(2,1fr)}
  .shulu-form__row{grid-template-columns:1fr}
  .shulu-section{padding:var(--shulu-section-y-mob) 0}
  .shulu-h1{font-size:clamp(34px, 7vw, 48px)}
  .shulu-h1--display{font-size:clamp(36px, 8vw, 56px)}
  .shulu-mock__stats{grid-template-columns:repeat(3,1fr)}
}
@media (max-width: 640px){
  .shulu-nav__links,.shulu-nav__cta{display:none}
  .shulu-nav__toggle{display:inline-flex}
  .shulu-nav.is-open .shulu-nav__links{display:flex;position:absolute;top:72px;left:0;right:0;flex-direction:column;background:var(--shulu-bg);padding:16px 24px;border-bottom:1px solid var(--shulu-border);gap:14px}
  .shulu-grid--3,.shulu-grid--4{grid-template-columns:1fr}
  .shulu-footer__grid{grid-template-columns:1fr}
  .shulu-metrics{grid-template-columns:repeat(2,1fr);gap:16px}
  .shulu-pgrid{grid-template-columns:repeat(2,1fr)}
  .shulu-hero__cover-content{padding:80px 20px}
}




/* ─── Phase 2B — Marketing v2 ───────────────────────────────────────── */
.shulu-pillars-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:24px}
.shulu-pillar{padding:28px;background:var(--shulu-surface);border-radius:var(--shulu-radius-md);border:1px solid var(--shulu-border)}
.shulu-pillar__num{font-family:var(--shulu-font-h);font-weight:800;font-size:28px;color:var(--shulu-primary);margin-bottom:14px;opacity:.85}
.shulu-pillar__title{font-family:var(--shulu-font-h);font-weight:700;font-size:18px;line-height:1.3;margin-bottom:8px}
.shulu-pillar__desc{font-size:15px;color:var(--shulu-muted);line-height:1.6}

.shulu-audit__wrap{display:grid;grid-template-columns:1.1fr 1fr;gap:32px;align-items:start}
.shulu-audit__intro h2{margin-bottom:16px}
.shulu-audit__sub{color:var(--shulu-muted);margin-bottom:24px;font-size:17px;line-height:1.6}
.shulu-audit__cta{margin-top:8px}
.shulu-audit__list-card{padding:28px}
.shulu-audit__list-title{font-family:var(--shulu-font-h);font-weight:700;font-size:14px;letter-spacing:.16em;text-transform:uppercase;color:var(--shulu-muted);margin-bottom:16px}
.shulu-audit__list{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:12px}
.shulu-audit__item{display:flex;gap:12px;align-items:flex-start;font-size:15px;line-height:1.55}
.shulu-audit__check{color:var(--shulu-primary);font-weight:700;flex-shrink:0}

.shulu-cmatrix{overflow-x:auto;margin-top:8px}
.shulu-cmatrix__table{width:100%;border-collapse:collapse;background:var(--shulu-bg);border-radius:var(--shulu-radius-md);overflow:hidden;border:1px solid var(--shulu-border)}
.shulu-cmatrix__table th{text-align:left;padding:14px 18px;background:var(--shulu-surface);font-size:13px;letter-spacing:.06em;text-transform:uppercase;color:var(--shulu-muted);font-weight:700;border-bottom:1px solid var(--shulu-border)}
.shulu-cmatrix__table td{padding:14px 18px;border-bottom:1px solid var(--shulu-border);vertical-align:top;font-size:15px;line-height:1.5}
.shulu-cmatrix__channel{font-weight:600;color:var(--shulu-text);width:18%}
.shulu-cmatrix__focus{color:var(--shulu-primary);font-weight:500;width:24%}
.shulu-cmatrix__row:last-child td{border-bottom:0}

.shulu-reporting__wrap{display:grid;grid-template-columns:1fr 1.2fr;gap:32px;align-items:start}
.shulu-reporting__sub{color:var(--shulu-muted);margin-top:14px;font-size:17px;line-height:1.55}
.shulu-reporting__card{padding:28px}
.shulu-reporting__list{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px}
.shulu-reporting__row{display:grid;grid-template-columns:120px 1fr;gap:16px;padding:12px 0;border-bottom:1px solid var(--shulu-border);font-size:15px;line-height:1.5}
.shulu-reporting__row:last-child{border-bottom:0}
.shulu-reporting__when{font-family:var(--shulu-font-h);font-weight:700;color:var(--shulu-primary)}

.shulu-case-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.shulu-case{padding:28px;border-left:3px solid var(--shulu-primary);background:var(--shulu-surface);border-radius:0 var(--shulu-radius-md) var(--shulu-radius-md) 0}
.shulu-case__kind{font-size:12px;letter-spacing:.16em;text-transform:uppercase;color:var(--shulu-primary);font-weight:700;margin-bottom:14px}
.shulu-case__flow{font-size:15px;line-height:1.65;color:var(--shulu-text)}

.shulu-deliv-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.shulu-deliv__card{display:flex;align-items:center;gap:10px;padding:14px 18px;background:var(--shulu-surface);border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-sm);font-size:14px;font-weight:500}
.shulu-deliv__icon{color:var(--shulu-primary);font-weight:700}

.shulu-cta-consult__panel{text-align:center;padding:48px 32px;background:var(--shulu-surface);border-radius:var(--shulu-radius-lg);border:1px solid var(--shulu-border)}
.shulu-cta-consult__panel h2{margin-bottom:14px}
.shulu-cta-consult__sub{color:var(--shulu-muted);font-size:17px;margin-bottom:28px}

.shulu-sprint-list{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px}
.shulu-sprint__row{display:grid;grid-template-columns:140px 1fr;gap:18px;padding:18px 22px;background:var(--shulu-surface);border-radius:var(--shulu-radius-md);border:1px solid var(--shulu-border)}
.shulu-sprint__name{font-family:var(--shulu-font-h);font-weight:700;font-size:15px;color:var(--shulu-primary);text-transform:uppercase;letter-spacing:.08em}
.shulu-sprint__body{font-size:15px;line-height:1.55;color:var(--shulu-text)}

.shulu-campaign-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.shulu-campaign__card{padding:24px;background:var(--shulu-surface);border-radius:var(--shulu-radius-md);border:1px solid var(--shulu-border)}
.shulu-campaign__kind{font-family:var(--shulu-font-h);font-weight:700;font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:var(--shulu-primary);margin-bottom:10px}
.shulu-campaign__body{font-size:15px;line-height:1.55;color:var(--shulu-muted)}

.shulu-cap-list{list-style:none;padding:0;margin:24px 0 0;display:flex;flex-wrap:wrap;justify-content:center;gap:10px}
.shulu-cap__tag{padding:8px 18px;background:var(--shulu-surface);border:1px solid var(--shulu-border);border-radius:999px;font-size:14px;font-weight:500}

.shulu-voice__wrap{max-width:720px;margin:0 auto;text-align:center}
.shulu-voice__list{list-style:none;padding:0;margin:32px 0 0;display:flex;flex-direction:column;gap:14px}
.shulu-voice__item{font-family:var(--shulu-font-h);font-size:22px;line-height:1.4;color:var(--shulu-text);padding:18px 28px;border-bottom:1px solid var(--shulu-border)}
.shulu-voice__item:last-child{border-bottom:0}

.shulu-portfolio__grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.shulu-portfolio__tile{position:relative;display:block;aspect-ratio:4/3;border-radius:var(--shulu-radius-md);overflow:hidden;text-decoration:none;color:inherit;background:var(--shulu-surface);border:1px solid var(--shulu-border);transition:transform .25s ease}
.shulu-portfolio__tile:hover{transform:translateY(-3px)}
.shulu-portfolio__tile-bg{position:absolute;inset:0;background:linear-gradient(135deg,color-mix(in srgb, var(--shulu-primary) 30%, transparent),color-mix(in srgb, var(--shulu-accent) 30%, transparent))}
.shulu-portfolio__tile-meta{position:absolute;left:18px;bottom:16px;color:var(--shulu-bg);text-shadow:0 1px 4px rgba(0,0,0,.35)}
.shulu-portfolio__tile-num{font-family:var(--shulu-font-h);font-weight:800;font-size:14px;letter-spacing:.06em;opacity:.85}
.shulu-portfolio__tile-tag{font-family:var(--shulu-font-h);font-weight:700;font-size:18px}

.shulu-cprocess__list{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:18px}
.shulu-cprocess__step{display:grid;grid-template-columns:auto 1fr;gap:18px;align-items:start;padding:18px 0;border-bottom:1px solid var(--shulu-border)}
.shulu-cprocess__step:last-child{border-bottom:0}
.shulu-cprocess__num{font-family:var(--shulu-font-h);font-weight:800;font-size:32px;color:var(--shulu-primary);line-height:1;opacity:.85}
.shulu-cprocess__title{font-family:var(--shulu-font-h);font-weight:700;font-size:17px;margin-bottom:6px}
.shulu-cprocess__desc{font-size:15px;color:var(--shulu-muted);line-height:1.55}

.shulu-audit-req__wrap{display:grid;grid-template-columns:1fr 1.2fr;gap:32px;align-items:start}
.shulu-audit-req__sub{color:var(--shulu-muted);font-size:17px;line-height:1.55;margin-top:12px}
.shulu-audit-req__form{display:grid;grid-template-columns:1fr 1fr;gap:14px;background:var(--shulu-surface);padding:28px;border-radius:var(--shulu-radius-lg);border:1px solid var(--shulu-border)}

/* ─── Phase 2B — Comparison v2 ──────────────────────────────────────── */
.shulu-buyer-cat-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.shulu-buyer-cat{padding:24px;background:var(--shulu-surface);border-radius:var(--shulu-radius-md);border:1px solid var(--shulu-border)}
.shulu-buyer-cat__name{font-family:var(--shulu-font-h);font-weight:700;font-size:17px;margin-bottom:10px}
.shulu-buyer-cat__desc{font-size:15px;line-height:1.55;color:var(--shulu-muted)}

.shulu-cat-card-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.shulu-cat-card{padding:24px;background:var(--shulu-bg);border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-md);position:relative}
.shulu-cat-card__rank{position:absolute;top:14px;right:14px;font-family:var(--shulu-font-h);font-weight:800;color:var(--shulu-primary);font-size:13px;background:var(--shulu-surface);padding:4px 10px;border-radius:999px}
.shulu-cat-card__name{font-family:var(--shulu-font-h);font-weight:700;font-size:17px;margin-bottom:10px;padding-right:48px}
.shulu-cat-card__desc{font-size:15px;line-height:1.55;color:var(--shulu-muted);margin-bottom:14px}
.shulu-cat-card__link{color:var(--shulu-primary);font-weight:600;font-size:14px;text-decoration:none}

.shulu-checklist{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px}
.shulu-checklist__item{display:grid;grid-template-columns:auto 1fr;gap:14px;align-items:start;padding:14px 18px;background:var(--shulu-surface);border-radius:var(--shulu-radius-sm)}
.shulu-checklist__check{color:var(--shulu-primary);font-weight:700;font-size:18px}
.shulu-checklist__title{font-weight:600;font-size:15px;margin-bottom:4px}
.shulu-checklist__desc{font-size:14px;color:var(--shulu-muted);line-height:1.5}

.shulu-traps-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}
.shulu-trap{display:grid;grid-template-columns:auto 1fr;gap:14px;padding:18px 22px;border-left:3px solid var(--shulu-accent);background:var(--shulu-surface);border-radius:0 var(--shulu-radius-md) var(--shulu-radius-md) 0}
.shulu-trap__num{color:var(--shulu-accent);font-weight:800;font-size:24px;line-height:1}
.shulu-trap__title{font-weight:600;font-size:15px;margin-bottom:6px}
.shulu-trap__desc{font-size:14px;color:var(--shulu-muted);line-height:1.5}

.shulu-howto__list{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:14px}
.shulu-howto__step{display:grid;grid-template-columns:auto 1fr;gap:18px;align-items:center;padding:18px 22px;background:var(--shulu-surface);border-radius:var(--shulu-radius-md)}
.shulu-howto__num{width:36px;height:36px;border-radius:50%;background:var(--shulu-primary);color:var(--shulu-primary-fg);display:flex;align-items:center;justify-content:center;font-family:var(--shulu-font-h);font-weight:700;font-size:14px}
.shulu-howto__title{font-weight:600;font-size:16px;margin-bottom:4px}
.shulu-howto__desc{font-size:14px;color:var(--shulu-muted);line-height:1.5}

.shulu-qa-list{list-style:none;padding:0;margin:0;max-width:760px}
.shulu-qa__item{padding:16px 0;border-bottom:1px solid var(--shulu-border);font-size:17px;font-family:var(--shulu-font-h);font-weight:500;color:var(--shulu-text)}
.shulu-qa__item:last-child{border-bottom:0}
.shulu-qa__item::before{content:"? ";color:var(--shulu-primary);font-weight:700}

.shulu-cklist{list-style:none;padding:0;margin:0;max-width:720px}
.shulu-cklist__item{padding:14px 0;padding-left:32px;border-bottom:1px solid var(--shulu-border);font-size:15px;line-height:1.55;position:relative}
.shulu-cklist__item:last-child{border-bottom:0}
.shulu-cklist__item::before{content:"☐";position:absolute;left:0;color:var(--shulu-primary);font-size:18px;line-height:1}

.shulu-excl-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px}
.shulu-excl{padding:22px;background:var(--shulu-surface);border-radius:var(--shulu-radius-md)}
.shulu-excl__title{font-weight:700;font-size:15px;margin-bottom:8px;color:var(--shulu-primary)}
.shulu-excl__desc{font-size:14px;line-height:1.55;color:var(--shulu-muted)}

.shulu-gs-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.shulu-gs{padding:24px;background:var(--shulu-surface);border-radius:var(--shulu-radius-md);border-top:3px solid var(--shulu-primary)}
.shulu-gs__title{font-family:var(--shulu-font-h);font-weight:700;font-size:17px;margin-bottom:10px}
.shulu-gs__desc{font-size:14px;line-height:1.55;color:var(--shulu-muted)}

.shulu-disclosure__panel{padding:28px;background:var(--shulu-surface);border:1px solid var(--shulu-border);border-radius:var(--shulu-radius-md);max-width:760px;margin:0 auto}
.shulu-disclosure__title{font-family:var(--shulu-font-h);font-weight:700;font-size:14px;letter-spacing:.12em;text-transform:uppercase;color:var(--shulu-muted);margin-bottom:10px}
.shulu-disclosure__body{font-size:14px;line-height:1.6;color:var(--shulu-muted)}

/* ─── Phase 2B — Service v2 ─────────────────────────────────────────── */
.shulu-trust-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.shulu-trust__item{padding:18px 22px;background:var(--shulu-surface);border-radius:var(--shulu-radius-md);text-align:center}
.shulu-trust__title{font-family:var(--shulu-font-h);font-weight:700;font-size:15px;margin-bottom:6px}
.shulu-trust__desc{font-size:13px;color:var(--shulu-muted);line-height:1.5}

.shulu-phone-cta__panel{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:36px;background:var(--shulu-surface);border-radius:var(--shulu-radius-lg)}
.shulu-phone-cta__intro h2{margin-bottom:8px}
.shulu-phone-cta__sub{color:var(--shulu-muted);font-size:15px}
.shulu-phone-cta__btn{font-family:var(--shulu-font-h);letter-spacing:.04em}

.shulu-emerg-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}
.shulu-emerg{display:grid;grid-template-columns:auto 1fr;gap:16px;padding:20px 24px;background:var(--shulu-surface);border-radius:var(--shulu-radius-md);border-left:3px solid var(--shulu-accent)}
.shulu-emerg__icon{width:36px;height:36px;border-radius:50%;background:var(--shulu-accent);color:var(--shulu-primary-fg);display:flex;align-items:center;justify-content:center;font-weight:800;font-size:18px}
.shulu-emerg__title{font-weight:700;font-size:16px;margin-bottom:4px}
.shulu-emerg__desc{font-size:14px;color:var(--shulu-muted);line-height:1.5}

.shulu-smenu{list-style:none;padding:0;margin:0;border-top:1px solid var(--shulu-border)}
.shulu-smenu__row{display:grid;grid-template-columns:1fr auto auto;gap:14px;align-items:center;padding:18px 0;border-bottom:1px solid var(--shulu-border);font-size:16px}
.shulu-smenu__name{font-weight:600}
.shulu-smenu__sep{color:var(--shulu-border)}
.shulu-smenu__cta{color:var(--shulu-primary);font-size:14px;font-weight:600}

.shulu-rproc__list{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
.shulu-rproc__step{padding:22px;background:var(--shulu-surface);border-radius:var(--shulu-radius-md)}
.shulu-rproc__num{width:32px;height:32px;border-radius:50%;background:var(--shulu-primary);color:var(--shulu-primary-fg);display:flex;align-items:center;justify-content:center;font-weight:700;font-size:14px;margin-bottom:14px}
.shulu-rproc__title{font-weight:700;font-size:15px;margin-bottom:6px}
.shulu-rproc__desc{font-size:13px;color:var(--shulu-muted);line-height:1.5}

.shulu-pricing__list{list-style:none;padding:0;margin:0;max-width:760px}
.shulu-pricing__item{padding:14px 0;padding-left:24px;border-bottom:1px solid var(--shulu-border);font-size:15px;line-height:1.55;position:relative}
.shulu-pricing__item:last-child{border-bottom:0}
.shulu-pricing__item::before{content:"€";position:absolute;left:0;color:var(--shulu-primary);font-weight:700}

.shulu-result-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:14px}
.shulu-result__tile{margin:0}
.shulu-result__img{aspect-ratio:4/3;border-radius:var(--shulu-radius-md);background:linear-gradient(135deg,color-mix(in srgb, var(--shulu-primary) 25%, transparent),color-mix(in srgb, var(--shulu-accent) 25%, transparent));border:1px solid var(--shulu-border)}
.shulu-result__cap{font-family:var(--shulu-font-h);font-size:13px;color:var(--shulu-muted);margin-top:8px;letter-spacing:.04em;text-transform:uppercase}

.shulu-exp-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:14px}
.shulu-exp{padding:20px 24px;background:var(--shulu-surface);border-radius:var(--shulu-radius-md);border-left:3px solid var(--shulu-primary)}
.shulu-exp__num{font-family:var(--shulu-font-h);font-weight:800;color:var(--shulu-primary);font-size:13px;letter-spacing:.06em;margin-bottom:8px}
.shulu-exp__body{font-size:15px;line-height:1.55}

.shulu-plan-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.shulu-plan{padding:28px;background:var(--shulu-surface);border-radius:var(--shulu-radius-md);border:1px solid var(--shulu-border);text-align:left}
.shulu-plan__name{font-family:var(--shulu-font-h);font-weight:700;font-size:18px;color:var(--shulu-primary);margin-bottom:10px}
.shulu-plan__body{font-size:14px;color:var(--shulu-muted);line-height:1.55;margin-bottom:18px;min-height:48px}

.shulu-ba-list{display:grid;grid-template-columns:1fr;gap:18px}
.shulu-ba{padding:24px;background:var(--shulu-surface);border-radius:var(--shulu-radius-md)}
.shulu-ba__title{font-family:var(--shulu-font-h);font-weight:700;font-size:17px;margin-bottom:14px}
.shulu-ba__row{display:grid;grid-template-columns:1fr 1fr;gap:18px}
.shulu-ba__cell{padding:18px;background:var(--shulu-bg);border-radius:var(--shulu-radius-sm)}
.shulu-ba__cell--before{border-left:3px solid var(--shulu-muted)}
.shulu-ba__cell--after{border-left:3px solid var(--shulu-primary)}
.shulu-ba__label{font-family:var(--shulu-font-h);font-weight:700;font-size:12px;letter-spacing:.12em;text-transform:uppercase;margin-bottom:6px;color:var(--shulu-muted)}
.shulu-ba__cell--after .shulu-ba__label{color:var(--shulu-primary)}

.shulu-eq-list{list-style:none;padding:0;margin:0}
.shulu-eq__row{padding:14px 0;padding-left:24px;border-bottom:1px solid var(--shulu-border);font-size:15px;line-height:1.5;position:relative}
.shulu-eq__row:last-child{border-bottom:0}
.shulu-eq__row::before{content:"▪";position:absolute;left:0;color:var(--shulu-primary);font-weight:700}

.shulu-qform__wrap{display:grid;grid-template-columns:1fr 1.2fr;gap:32px;align-items:start}
.shulu-qform__sub{color:var(--shulu-muted);font-size:15px;margin-top:10px;line-height:1.55}
.shulu-qform__form{display:grid;grid-template-columns:1fr 1fr;gap:14px;background:var(--shulu-surface);padding:28px;border-radius:var(--shulu-radius-lg);border:1px solid var(--shulu-border)}

/* ─── Mobile responsiveness ─────────────────────────────────────────── */
@media (max-width:880px){
  .shulu-pillars-grid,.shulu-deliv-grid,.shulu-trust-grid,.shulu-rproc__list,.shulu-campaign-grid{grid-template-columns:repeat(2,1fr)}
  .shulu-audit__wrap,.shulu-reporting__wrap,.shulu-audit-req__wrap,.shulu-qform__wrap,.shulu-phone-cta__panel{grid-template-columns:1fr}
  .shulu-buyer-cat-grid,.shulu-cat-card-grid,.shulu-portfolio__grid,.shulu-result-grid,.shulu-gs-grid,.shulu-plan-grid,.shulu-emerg-grid,.shulu-traps-grid,.shulu-excl-grid,.shulu-exp-grid{grid-template-columns:1fr}
  .shulu-case-grid{grid-template-columns:1fr}
  .shulu-audit-req__form,.shulu-qform__form{grid-template-columns:1fr}
  .shulu-cmatrix__table{font-size:13px}
  .shulu-ba__row{grid-template-columns:1fr}
}